Don’t you hate when people speak in technical jargon or are so full of hype that you can’t believe a word they say let alone take any action to improve your business? That is a complete waste of time, and that is something that these days no one can afford.
We all have so much on our plates and the world is exploding with things to keep up with.You just want to take a straight line to your destination not the scenic route that stops at all ports. And rather than do it all yourself wouldn’t it be great if you had a group to support you that you could ask questions of and get specific advice?
I think there are basics which every small, medium or local business should know and there is a short window of opportunity for a course like this.
There are three major drivers making it imperative for all businesses to use video marketing for their online activities. They are :
The purpose of this free online video marketing course is to give small, medium and local businesses the knowledge and step by step instructions to be able to catch and ride these winds of change directly to their goal to enable long term success.
The 8 steps selected are the basics of online video marketing. They should be considered as building blocks upon which to develop intermediate and advanced strategies. They are a ticket to the game where business people who do not have these resources in place will not be able to execute the higher level campaigns.
Google Analytics is a free service provided by Google that gives you data about your online marketing efforts. The problem is that it is so complex it has become like an aircraft cockpit. In this first week will install and set up Google Analytics on your website and learn the basics so you can turn data into information that you can use to make practical improvements to your site.
Google Places is just down right confusing. Is it Google Plus or Google local, why do I need it and how do I optimise it. Essentially Google Places is the Yellow Pages listing on Google. For geographic based searches like “Gold Coast Accountant” a map with icons will show on page 1. If you don’t have a Google Places listing you can’t appear in these page 1 results. I will show you how to set up and optimise a Google Places listing.
Between your clients “desire” and your businesses “products and services” is communication of messages. Advertising. Research has shown that words -”what you say” can account for just 7% of the message received, whereas tone “how you say it” is 38% and visual cues are 55% of message recall. This means it is critical to define your key messages and how they will be look to your audience. The 3rd step is to define your key messages, tone and visual style.
To be a content producer you need to have a plan to give your audience what it wants. By performing keyword research you can find out what phrases are the most searched and which phrases have the least competition bidding for your audiences attention. When the research is used to create categories on your website you can boost your ranking in Google. We will do the research together and I will show you how to think like your clients to develop a content strategy.
The best camera you have to shoot video is the one you already have. You shouldn’t need to buy an expensive professional camera, sound and lighting set up and if you did it would be a waste of money unless you intend to turn into a video pro. The iPhone 5 has an 8 megapixle camera that when used correctly shoots fine looking video. I will show you how to use it correctly and demonstrate a couple of apps to get the best video you can from next to no budget at all.
There has been a lot of talk about this next topic – maybe too much talk. The fact is that YouTube is as important as your website. A good channel can drag up your websites ranking and give you traffic back to your website. It’s like putting a V8 engine in your small car. There are steps to set the channel up and optimise it for success. In week 5 we will tune up both.
I believe the core content on your website should be video due to the 3 factors above but how do you get it from YouTube onto your site? In this weeks group learning I will show you how to create a video blog post. They are called vlogs are there are a number of things we can do on the page to help you get more traffic to your website.
Once you have a video blog post on your website you want to get it to your audience. I will show you in week 8 how to use both automated and manual methods of distribution in your social media portfolio. I’ll also talk about the best times to post your videos and how you can structure your posts for better engagement.
It will take you about an hour to get through the content in each module. Maybe a bit more depending on your computer literacy.
Then each week I run a 30 minute optional Question and Answer session.
|Australian East Coast||USA East Coast|
|Session 1 Time - 8 PM on Wednesday nights||Session 1 Time - 6 am on Tuesday morning (Yuck!!)|
|Session 2 Time - 10 AM on Thursday morning||Session 2 Time - 8 PM on Wednesday nights|
Refer to timeanddate.com to covert to your local time.
In the membership area I provide worksheets and videos to guide you step by step towards achieving the weeks objective.
There is a course members only LinkedIn group.
In that forum we will discuss specific issues and share learning and results from the weeks training. It is another place to learn from one another and get feedback or help from myself.