Video Marketing for Your Local Business- 7 Good Reasons You Should Be Using It
In the above video I give you statistics and research results that tell you good reasons why you must start using video in your online marketing. Let me summarise some key points for you below now.
One of the things that concerns local business owners about using video is that it is perceived as being expensive and difficult to create. People don’t like to be on camera and that causes a resistance to using video. But the statistics given in the above video are compelling and show reasons that can’t be ignored. To start off with, reason 1 is that video helps your prospective clients stay on your site 2.5 times longer than text alone. You want to build relationships don’t you?
Reason 2 is that video is 100% more socially engaging that text alone. You like Facebook comments and shares don’t you? Reason 3 is purchase behaviours are positively effected by video. 46% increase in conversion rates, Of 64% of consumers who search online 45% then go on to purchase. People who view videos are 85% more likely to buy than those who don’t. Reason 4 is that your brand will be have a 139% higher brand association with a 97% lift in purchase intent.
You want to be liked, trusted and remembered don’t you? Reason 5 is that both Pro and User generated content works. If you use pro & user generated you will gain a 35% increase in brand preference. You want a higher market share right? Reason 6 is about Video SEO. Videos have a 41% higher click through rate. Reason 7 is the time is right now. Everyone else is getting on board and by 2017 90% of all web traffic is forecast to be video. You need to learn the basics now.
If this page has helped you please share it on LinkedIn.
Hello my name is Anthony and I want to give you 7 good reasons why you should be using video in your online marketing.
You Me Your Goal – Faster
So these reasons are back up by research. I haven’t made them up in anyway.
The first reason is people stay on your site longer than if they were just reading text. Video has sight sound and motion and that is more attractive than words alone.
The second reason is that video is 100% more socially engaging. That means people will like, share and comment on your videos more often.
The third reason is very important. If you are selling something then the prospective buyers behaviour will be changed as a result of watching video content. Research has shown a 46% lift in conversaion rates which means more sales on your top line.
The fourth reason is that people will have a 139% higher brand association and a 97% lift in purchase intent. That means people will remember and want to do business with you.
The fifth reason is you don’t need to be a professional cinematographer. User made videos have about a 20% increase in brand preference, but user made plus professionally made videos have about a 35% lift in brand preference. That means you will look better than you competitors.
The sixth reason is Video SEO. When people see Google’s search results they get a mix of text, image and video results. Pictures and videos have thumbnails. These thumbnails deliver a massive 41% increase in click through rate.
I could go on and give you more but the seventh reason is that by 2017 90% of all traffic on web is forecast to be video traffic. So you need to start now to get ahead of the pack. You need to learn the basics.
To help you learning the basics to get this done yourself click the blue button to find out more about a free 8 week step by step basics training I run.
If you are looking for someone to do it for you and want to discuss how I might help you click the green button to schedule a free 45 minute consult.
Lastly, not sure what is right for you hit the red button and let’s talk more. Or visit my blog for ideas and guidance.
Welcome to my site. I hope you find what you are looking for and if not hit that red button. Talk to you soon. Anthony